THE TIGER RISING
DATE: OCT 2019 CLIENT: THE TIGER RISING
MARKETING STRATEGY AND EPK PUBLICITY | 2020
Role: Conducted on-set interviews with Newbery Medal winner and author Kate DiCamillo, Queen Latifah, Dennis Quaid, Sam Trammell and other key cast & crew from The Tiger Rising for Electronic Press Kit (EPK). Created grassroots education marketing campaign plan in partnership with the book’s publisher, educational marketers, and school systems.
Summary: Rob Horton finds a tiger pacing back and forth in a cage behind the motel where he and his father are living. He meets Sistine Bailey, a girl who shows her feelings as readily as Rob hides his. As they learn to trust each other, and ultimately, to be friends, Rob and Sistine prove that some things—like memories, and heartache, and tigers—can’t be locked up forever.
Starring: Queen Latifah, Dennis Quaid, Katharine McPhee Foster, Sam Trammell, Christian Convery, Madalen Mills.
Awards: A National Book Award finalist by Newbery Medalist Kate DiCamillo. New York Times Bestseller.